AI Strategy 2026
The promise of AI is great, but the practice is unruly. Research shows that 80% of AI projects do not deliver the intended value. Not because of bad technology, but by underestimating organizational complexity, unclear goals, poor data quality or workplace resistance.
Job speaks from experience. As Chief Data Officer at DPG Media, Kantar and Sanoma, he led data strategies that did deliver immediate business impact — and learned why other projects failed. In this keynote, he shares the success factors and pitfalls, discusses the role of organizational culture and change management, and presents measurable KPIs for AI projects. With practical cases from organizations such as Picnic, ANWB and Media.Monks that show how to do it.
What to expect
Positive, pragmatic, experienced and inspiring. This is how Job's clients experience his keynotes.
Job van den Berg takes you into the possibilities in his inspiring keynotes and practical workshops. Accessible, practical, with a lot of energy and a sense of urgency. From his years of experience as a speaker, trainer and data expert for large organizations such as DPG Media, Sanoma and Kantar, he knows how to fascinate everyone with his countless examples of how to make data and AI work for you.
Job van den Berg takes you into the possibilities in his inspiring keynotes and practical workshops. Accessible, practical, with a lot of energy and a sense of urgency. From his years of experience as a speaker, trainer and data expert for large organizations such as DPG Media, Sanoma and Kantar, he knows how to fascinate everyone with his countless examples of how to make data and AI work for you.
Are you interested in a lecture?
Please contact Vivian Goudkuil for
an introduction
These companies are already working with Job van den Berg as an AI expert or keynote speaker for webinars and impactful events
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Why Job?
With extensive experience as Data Director at DPG Media, Sanoma and Kantar, he knows how to use data and AI effectively. He is a popular keynote speaker and presenter.
Data Expert and Presenter
With extensive experience as Data Director at DPG Media, Sanoma and Kantar, he knows how to use data and AI effectively. As a presenter and AI expert, Job van den Berg dives deep into how AI is transforming the business and provides practical examples of successful implementations at companies such as Picnic and Media.Monks.
Inspiring
Speaker
Job is a popular speaker in the fields of AI, technology and innovation. He combines optimism with a keen eye for risks and translates complex theories into understandable practical examples.
Practical
Expertise
As co-founder of The Automation Group, which specializes in AI language models, Job brings practical experience and expertise to his presentations, making him a popular media guest and a sought-after speaker.
Insights and Connections
Job organises annual business trips to Silicon Valley, where he shares valuable insights thanks to his contacts with international tech leaders.
Performances & Media
Speaker and Innovator
Job van den Berg is a popular speaker about AI, technology and innovation. He is known for his clear explanation and optimistic view, translating complex technologies into practical insights.
Practical Expertise in AI
As co-founder of The Automation Group, Job develops customized AI solutions for companies such as Dura Vermeer and the ANWB. His expertise lies in automating cognitive processes within organizations.
Insights and Media Presence
Job shares the latest innovations from Silicon Valley, presents series about AI, and has several books to his name. His lectures are informative, inspiring, and filled with humor.
Interested in a lecture?
Are you interested in a lecture before a meeting or would you like more information about it? Fill out the form and Job will contact you as soon as possible.
You can also call
+31 (0) 30 227 21 68
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